Bachelor of Mass Media (BMM) is one of the few niche courses offered by University of Mumbai. It is a three year full time degree program which offers students a glance in the mass media industry. It was initiated in the year 2000-2001. Within three years, the course introduces students to 36 different subjects related to the media industry.
A mix of theoretical concepts and implementation of them in placements and practical projects makes the course a hit among the youth. In the third year, students need to specialize in either Advertising or Journalism. The choice made by individuals reflects his/her interests and preferences, which are highlighted during the first two years of the course.
45
undergraduate majors and programs
Only here can you study a variety of disciplines by taking classes at any of our five colleges to create a path tailored to your passions and interests. Discover more about our 45 undergraduate majors and programs, explore the wide range of minors available across the university, and see examples of students’ unique major and minor combinations.
FYBMM
*Subjects may differ from college to college*
| Semester I | Semester II |
|---|---|
| Effective Communication Skills I | Effective Communication Skills II |
| Fundamentals of Mass Communication | Political Concepts And Indian Political System |
| Introduction to Computers | Principles of Management & Marketing |
| History | Psychology |
| Sociology | Literature |
| Economics | Translation Skills |
SYBMM
| Semester III | Semester IV |
|---|---|
| Laws Governing Banking & Insurance | Universal Banking |
| Financial Management | FM 2 |
| Management Accounting | Innovation in Banking & Insurance |
| Customer Relationship | Corporate Law & laws governing Capital Market |
| IT in Banking & Insurance | Entrepreneurship Management |
| Organizational Behaviour | Financial Markets |
| Taxation of Financial Services | Cost Accounting of Banking & Insurance |
TYBMM - Advertising
| Advertising – Semester V | Advertising – Semester VI |
|---|---|
| Advertising in Contemporary Society | Advertising & Marketing Research |
| Copywriting | Legal Environment & Advertising Ethics |
| Advertising Design | Financial Management |
| Consumer Behaviour | Agency Management |
| Media Planning and Buying | The Principles & Practice of Direct Marketing |
| Brand Building | Contemporary Issues |
TYBMM - Journalism
| Advertising – Semester V | Advertising – Semester VI |
|---|---|
| Reporting | Press Law & Ethics |
| Editing | Broadcast Journalism |
| Feature & Opinion | Business & Magazine Journalism |
| Journalism & Public Opinion | Internet & Issues in Global Media |
| Indian Regional Journalism | News Media Management |
| Newspaper- Magazine Making | Contemporary Issues |
How to Apply?
- You Apply
Tell us a little about yourself and we’ll help with the rest. Our convenient online application tool only takes 10 minutes to complete.
- We Connect
After you submit your application, an admissions representative will contact you and will help you to complete the process.
- You Get Ready
Once you’ve completed your application and connected with an admissions representative, you’re ready to create your schedule.